Technology

Trends, Technology, and the Impact of Data in Media and Entertainment

Trends, Technology and the Impact of Data in Media and Entertainment, produced in association with Adobe, explores the state of the sector’s digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior. The report is based on a survey of 285 executives in media and entertainment. It examines digital […]

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When Technology Goes Too Far: How Not to Treat Your Customers

How hard should it be to order pizza? “Not very,” you’re thinking. After all, you’ve probably done it a thousand times. But sometimes, it can be harder than you expect. Consider the experience a friend of mine had last week. My friend is a musician and was in the middle of a recording session that

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What’s in your marketing technology stack?

Chart of the Day: The popularity of different martech stack components You will know that our options for using online services to manage marketing and get insight have increased dramatically over the past few years. Scott Brinker’s martech landscape now covers over 5000 martech options. Our own Essential Digital marketing tools wheel covers what we see as 30

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Is Your E-Commerce Business Using the Right Technology?

StockSnap / Pixabay Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks for e-commerce success has been more of a dream than reality. No

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Blockchain: The New Technology of Trust?

Consumers are becoming more apprehensive and sceptical in conducting online transactions due to various scams entangled with online transactions. Lowering risks of identify thefts From identity thefts, fraudulent transactions, to online marketplaces not providing enough security to both parties, both consumers and sellers are becoming more hesitant to part with their money through online transactions.

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The Berlin Affiliate Conference scheduled for November to feature SEO and technology workshops.

From November 1-4, the Messe Berlin will play host to the Berlin Affiliate Conference. The conference will focus on technology and SEO, with the schedule filled with sessions to feature information on webmaster tools, SEO, Facebook ads and more. iGB Affiliate is the largest provider of information, as well as insight and analysis within the

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SEO and technology are top of the agenda at Berlin Affiliate Conference

iGB Affiliate, the most respected information provider for the igaming affiliate market, has announced an action-packed conference schedule for delegates attending next month’s Berlin Affiliate Conference with a particular focus on SEO and technology. Taking place at the Messe Berlin between the 1st-4th November, this year’s educational schedule includes sessions on SEO, webmaster tools, Facebook

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Tactical Video for Technology Sales And Marketing

StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video The table below is

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