Technology

YouTube using Redirect Method technology to fight terrorist video content in search results

In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content when people search for certain

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Lessons from ‘Retail Apocalypse’: Invest in Technology, People

Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach other, still operating, retailers at least three lessons about growth and investment. It could be argued that many of the floundering retail chains failed to

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5 Marketing Trends and How Technology is Helping Marketers Address Them

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected

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Will the New iPhone Come With Facial Recognition Technology?

There are several ways to unlock and secure your mobile phone. When it comes to the iPhone, the fingerprint scanner is one of the most popular options available. However, this method has its limitations, which is why Apple has been considering facial recognition for more than a year now. This feature would not only be

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Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’

For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has been accused of concerns its Stories feature, which is reportedly a virtual reproduction of Snapchat’s

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Decoding The PPC Bid Management Technology Matrix

June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to

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New Marketing Technology: Win Over Naysayers

The world of technology solutions for marketers just keeps getting bigger. For proof, take a peek at the evolution of the Marketing Technology Landscape Supergraphic. When Scott Brinker created this graphic in 2011, it featured around 150 solutions. By 2016, the graphic had exploded to include more than 3,874 solutions in 49 categories. That’s a

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Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector

The 2017 Digital Trends in the Technology Sector report demonstrates that organizations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviors, putting the customer first rather than the product. The research, conducted by Econsultancy in partnership with Adobe, is based on a sample of

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How Technology Content Marketers Can Earn Trust

In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services. From self-driving cars to customer-service chatbots and smart refrigerators that place grocery orders to cloud apps that enable global teams to collaborate in real time, technology is the ultimate driver of beneficial

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