Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through […]
How to Market Through Text Messaging and Chatbots Read More »
I’m not so sure about this one. Back in October, LinkedIn announced new, Snapchat-like overlays for videos which give conference attendees the opportunity to add dedicated event frames to the content they post to the platform while attending such functions. And that makes sense – LinkedIn’s the professional social network, and events like this are
LinkedIn Adds New Sticker and Text Options to Spruce Up Your Video Content Read More »
Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What
What is anchor text? • Yoast Read More »
When it comes to digital advertising, less is more. Ad platforms such as Google AdWords, Twitter, and Facebook have character limits. And that’s good. No matter how complicated your product or how compelling your offer, brevity nearly always produces more conversions, in my experience. Brevity helps your ads stand out, especially on social networks. A
For Digital Ads, Minimal Text Converts the Best Read More »
One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content. The team at PR and content marketing partner for brands iScribblers produced
Text vs. Images: How People Respond to Visual Marketing Read More »
What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to visuals. We’re wired for visuals, aren’t we? In the case of emails,
Plain Text Email vs. Visual Email. Which One Should You Be Using? Read More »
At Yoast, we firmly believe that websites should be usable by everyone, including people with a visual impairment. The alt textbox plays an important part in this, as it clarifies the content of an image. Visitors of your site that use a screen reader can listen to the alt text read aloud, to better understand
Using your keyword in the alt text box • Yoast Read More »
Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide
How to add focus to your text with Yoast SEO Insights • Yoast Read More »
Pinterest’s innovative Lens search tool, which enables users to search for items based on images taken with the Pinterest camera, has proven to be a hit with the app’s growing user base. A year after launch, Pinterest says users are now conducting more than 600 million visual searches per month. That’s a significant increase on
Pinterest Adds New Text Accompaniment for Lens Searches, Provides New Stats on Lens Use Read More »
A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens
