It normally goes the other way around, but this time, Snapchat’s copying Instagram, with a new text-styles feature, similar to Instagram’s recently launched ‘Type Mode’. It’s a fairly straight-forward addition – when typing, users will now see an additional text option to switch to new ‘Glow’ and ‘Rainbow’ fonts, providing a new way to spice […]
Snapchat Adds New Text Styles Option, Following Instagram’s Lead Read More »
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are! Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your
One of the most useful features of Evernote and OneNote is Image OCR. When you clip an image – be it a screenshot, a scanned business card, or a picture of the whiteboard – these tools automatically detect the text inside the image and make the image searchable. Gmail Gets OCR to Search for Text
Gmail OCR – Search Text within Images in your Email Messages Read More »
It’s no secret – video has quickly become the highest performing content type on Facebook, and there are no signs of slowdown on the horizon. In an earnings call last year, Facebook CEO Mark Zuckerberg noted that: “Over the next three years, the biggest trend in our products will be the growth of video.” And
Text Is Not Dead: Facebook Video Tips for Bloggers Read More »
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text: it will help the reader grasp the core message of your article. And that enhances the readability of your article. This post gives you practical tips to help you set
Practical tips for setting up a clear text structure • Yoast Read More »
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past
Best practices for anchor text optimization in 2018 Read More »
Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always testing new ways to improve
The boon of technology has brought the entire world closer than ever before. One can now explore beyond the boundaries of geography and connect with people from across the globe in real time. In this rat race it is important to stay updated and market yourself extremely well so that you do not fall behind
The Right Way to Use Anchor Text While Creating a Blog Read More »
October 19, 2017 Working with text data is a necessary part of analysis but often overlooked in skill development. This leaves gaps in analysis and adds time and tedium to common tasks. Your ability to work and manipulate text greatly enhances your workflow and effectiveness. Splitting keyword, ad text, or campaign structure allows you
We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we use plays an important part, too. It can help provide context, and
