Fashion is a visual industry. It’s all about how things look, selling an image. In traditional fashion marketing images, visual content is king, however, in SEO the opposite is true. Search engines rank text higher than images as they understand it better.
Why Text is More Important than Images in Fashion SEO? Read More »
Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands’ ROI significantly. Clicteq has put together an infographic with seven tips for how to optimize your expanded text
Google Expanded Text Ads: 7 Tips for Better-Performing Ads Read More »
It may be tempting to delete all the text messages you’ve received in bulk to free up some space on your mobile device. But as a small business owner, you should think twice before hitting the delete button. According to a new data-based infographic created by software company, TeleMessage, businesses should consider archiving text messages
4 Reasons Your Small Business Should Archive Text Messages (Infographic) Read More »
Instagram’s added a new way to reply to direct messages with a photo overlaid with text. The process is fairly simple – when replying to a DM, you type your reply text, then tap on the camera icon at the left of the composer. Your message text will then be overlaid onto your camera view.
Instagram Adds a New Way to Reply to DMs with Text Overlaid on an Image Read More »
If you’re looking for proof of how technology has changed our lives, look no further than your pocket. Just over 10 years ago the smartphone barely existed; today, more than 80 percent of Americans would be hard-pressed to live without one. U.S. smartphone users are also sending and receiving five times as many texts compared
Do you have text game? Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back in the day, when search engines
Everything You Need to Know About Hidden Text & SEO Read More »
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will
HTML or Text Emails: Which is Better? Read More »
The evolution of email marketing has happened on a fast track and marketers are battling hard to keep their subscribers engaged in their emails. Boring and monotonous emails do not grab people’s attention anymore. With waves of emails flooding the customers’ inbox and their reduced attention span, it is necessary that you grab eyeballs with
Revamp your Campaigns with Attractive Text Styling [Infographic] Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
YouTube redirects, Bing search ad growth & expanded text ads Read More »
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the
How to navigate the somewhat rocky transition to expanded text ads Read More »
