It’s already hard to tell how your text ads will render these days — two headlines or three, how many extensions, etc. Now, Google is testing a carousel of text ads on mobile. Spotted by SEMrush, the ads carousel appears under a “People also considered” heading below the first ad. Note, this is appearing on […]
Google testing carousel of text ads on mobile Read More »
The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of
How Many Text & Email Are Too Many for Marketers to Send? Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or
Why the purpose of your text is important for SEO • Yoast Read More »
One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if
How to write SEO-friendly alt text for your images Read More »
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.” Scott Heimes, Chief Marketing Officer at Zipwhip, discusses how two-way text messaging
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO Read More »
Images and icons have become a major focus for Google. Now, in the search engine menu bar alongside the categories, Google is testing small icons that appear beside the text. Rather than just having text in the bar, an image or icon appears. Joe Youngblood, a SEO and digital marketer consultant, who goes by the
Google Tests Icons Next To Text In Search Menu On Engine 04/01/2019 Read More »
Gridsum Holding Inc. (NASDAQ:GSUM) and Open Text Corporation (NASDAQ:OTEX) have been rivals in the Application Software for quite some time. Below is a review of each business including various aspects such as institutional ownership, profitability, risk, dividends, analyst recommendations, earnings and valuation. Earnings & Valuation Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages Read More »
Jesse van de Hulsbeek Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy’s didactic methods. On Yoast.com, we talk a lot about writing and readability. We consider it a very important part of good SEO. Your text needs to satisfy your users’ needs. This, in
How does Google understand text? • Yoast Read More »
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a
New Update for Google Call-Only Ads Allows for Additional Lines of Text Read More »
