Text-based, pay-per-click advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings, and they can target potential customers who are seeking the products your business sells. One of the keys to a successful Google Ads search campaign is how an […]
How to Structure Google Ads Text Campaigns for Ecommerce Read More »
Ad text optimization is a great example of an area of PPC automation where the machines won’t get very far without the help of PPC pros. Machines need ongoing support from humans to deliver results. Automations can easily pick winning and losing ads through statistical analysis and do even more sophisticated things like predicting the
Here’s a new script to find the best text for new ads using an n-gram analysis Read More »
Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates performance data across customers using its campaign management platform, reported monthly spend on Google and Bing Shopping ads increased 5x between January and December 2018. Across all verticals globally, Google Shopping ads captured
For retail advertisers, Shopping ads continue to overshadow text ads Read More »
Over the past 18 months, we’ve gone from legacy ads to expanded text ads to newly expanded text ads to responsive search ads. Which ones work better? How should I transition? The “Text Ad Reboot” session at SMX West gave attendees a lot of information to consider to make your text ads work best for
Reboot your text ads with this toolkit evaluation Read More »
What is changing? Google is incorporating YouTube into its Search Partners network. What does this mean? Now, when Search text ad campaigns are opted-into Search Partners, your text ads may appear on YouTube search results pages when users search for keywords relevant to your campaign on the video platform — but solely on mobile. At
Now your Google text ads can show on YouTube search results, too Read More »
You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two descriptions with up to 90
Google extends extra characters of Responsive Search Ads to text ads Read More »
Would you like to receive instant email alerts as soon as your website goes down or is inaccessible to users? Most website monitoring services follow the “freemium” model – they have free plans for basic downtime and uptime monitoring of a website but you need to pay for unlimited email or SMS alerts. You may also need to upgrade to
Free Website Monitoring Tool with Unlimited Email and Text Alerts Read More »
Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An additional headline An additional description Up to 90 characters of text in each of the descriptions In total, Bing’s expanded text ads now support up
Bing Updates Expanded Text Ads With Ability to Add Even More Text Read More »
The future of search goes beyond blue links on a search results page. In 2019, more results will come in the form of voice response, images, or before the searcher even enters a query. Web search is evolving. Consumers access the internet across an increasing number of devices. And search engines such as Google can
Instagram is introducing the ability to add alt text to photos in an effort to make the platform more accessible. Users can add their own custom alt text that can be read by screen readers to assist those with visual impairments. Alternatively, users can let Instagram add alt text automatically, which will use object recognition
