Bing Ads has added support for a third headline and second description line in text ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you […]
Bing Ads now supports 3rd headline, 2nd description in text ads Read More »
Apple CEO Tim Cook spoke at 2018 International Conference of Data Protection and Privacy Commissioners in Brussels last night and gave a bold and possibly controversial privacy speech. Cook directly challenged Facebook, and tech companies in general, to change their perspective on privacy. He also said that Apple is fully supportive of ‘a comprehensive federal
Our Own Information is Being Weaponized Against Us (Full Text of Speech + Video) Read More »
How long do you spend writing the titles of your web content? Do you spend longer on the text than you do on the heading? Similarly, how much time do you spend on the subject line of an email? When I ask these questions in masterclasses, I get met with the same answer: “no idea,
It’s All in the Title; Why You Should Spend More Time On the Headline Than the Text Read More »
Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases. What I’m saying is that text messaging now
Facebook has outlined its advanced image recognition tools in a new research report, which will open up a range of new opportunities. Source link
Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity Read More »
Are you looking to connect with customers and boost your business sales, but aren’t sure where to start? SMS advertising, or text message advertising is the perfect place to begin. Learn seven common mistakes to avoid with this helpful guide. Before you begin text message advertising, you must ask yourself, “Is text message advertising the
7 Common SMS Text Message Advertising Mistakes to Avoid Read More »
Google’s UI isn’t the only thing that’s changing – Google is now expanding their text ads to include 3 headlines AND an extra description line, and we’re not mad about it. Tell me more… Currently, Google allows 2 headlines at 30 characters each, with 1 description line at 80 characters for an expanded text ad. At
What You Need to Know About Google’s New Expanded Text Ad Format Read More »
Facebook's rolling out some new options which will enable brands to create video content from still image and text assets. Source link
Facebook Rolls Out New Options for Creating Video from Still Image and Text Assets Read More »
We know that responsive search ads can include up to 3 headlines and 2 description lines, but Google just announced that starting at the end of August, you can include a 3rd headline and 2nd description in regular text ads. Additionally, your description lines can be up to 90 characters each. What do you do with
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes Read More »
Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers can
The Google expanded text ad CTR lift that never was Read More »
