Many people overlook the importance of a company’s benefits when searching for a new job. It’s easy to focus on the salary and title, but job seekers should remember that benefits make up about 30% of compensation. In fact, three-fourths of employees would stay with a company for their benefits package. Intrigued? Inspired by Glassdoor’s recent […]
Your small business’s IT pros probably think they’re underpaid, according to a recent study. And that could lead to them looking for other opportunities in the coming year. 2018 IT Career Outlook The 2018 IT Career Outlook report from IT network Spiceworks found that 63 percent of IT professionals believe they’re currently underpaid. This sentiment
63% of IT Pros Say They’re Underpaid, Are Your Employees Among Them? Read More »
Should you tell your young daughter to hug her relatives at holiday time? No, according to a blog post from the Girl Scouts of America. The post advises: “Have you ever insisted, “Uncle just got here–go give him a big hug!” or “Auntie gave you that nice toy, go give her a kiss,” when you were worried
Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone
Think calls are dying, the data says they’re not Read More »
A number of Google Home Mini devices that were distributed to members of the press had a defect that caused them to record everything being said around them. This discovery renewed privacy concerns surrounding smart speakers as surreptitious listening devices in our homes. The problem was first discovered by Android Police. Once being notified, Google investigated
Echo and Home will probably have to tell you they’re always listening — in Europe Read More »
Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to. Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey
Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great) Read More »
What is referral marketing? Essentially, referral marketing is about enabling and incentivizing your existing customer base to encourage their friends and family to try your product for the first time. It represents a significant opportunity for most online businesses to boost their customer acquisition. There are some well-documented examples of businesses that have acquired a
A Marketer’s guide to referrals and why they’re important Read More »
September 7, 2017 Hero Conf London is less than 2 months away, 23-25 October at the Brewery in Central London. If you are looking for an inclusive experience, designed for the PPC professional at every stage of his or her career, this is the event for you. And some of the most common feedback we
Get Your Hero Conf Ticket, Before They’re Gone! Read More »
ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation
25 Killer Marketing Automation Stats (Pssst! They’re New Ones!) Read More »
Over on Facebook, I saw a post that shared a note that had been sent home to parents of kindergarten kids in the U.S. The note referred to the reading program in place to learn district sight words. This is a program where kids can learn common words that they will then recognize instantly. Words like
Telling 5-Year-Old Kids They’re a Failure is Bullshit Read More »
