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Is it time to add a Journey Manager to your customer experience team?

Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new role: Journey Manager. “I would argue that every single thing your organization does influences the customer journey,” said Bodine. Bodine shared her ideas on the journey manager role

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Marketing School - Digital Marketing and Online Marketing Tips: How to Plan For Black Friday and Cyber Monday This Year

Marketing School – Digital Marketing and Online Marketing Tips: How Neil Grew His Instagram To 60k Followers In No Time

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

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Neura converts mobile-location data into time and consumer attention

Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available

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New Snapchat Dynamic Ads Allow You to Create Promotions in Real Time

Snapchat the popular photo and video messaging platform unveiled its latest ad offering. Snapchat calls the service Dynamic Ads. The latest feature allows advertisers to create customized mobile ads. And target audiences in real-time. Advertisers on Snapchat already have access to Snap Pixel. The service offers the ability to track campaigns. And to drive purchases

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