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Product Innovation in The Time Of COVID; ventilator supply business lessons

If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of […]

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SEO Takes Time and Patience

Search engine optimization (SEO) can take a long time to produce positive results. Some of the alternatives to SEO include PPC (pay-per-click) campaigns and social media marketing. These alternatives can definitely produce results quicker, but are they better? Alternatives to SEO Pay-Per-Click Pay-per-click (PPC) marketing is one way of getting traffic to your website. It

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Business Entity Types 101: Is It Time to Rethink Your Business Structure?

A lot is riding on the business entity type you choose. The business structure you decide on affects your legal liability as an owner, tax obligations, growth potential, and compliance requirements you’ll need to satisfy on an ongoing basis. To make matters more complex, the entity type that’s right at the beginning of a business’s

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