By Samuel Thimothy, is the VP at OneIMS.com. An entrepreneur’s day never ends. From the moment you wake up in the morning until you crawl back in bed at night, your to-do list is calling your name. When your phone is constantly ringing, your email is always pinging and your attention is being pulled in a […]
When Less Is More: Scheduling Techniques to Get More Work Done in Less Time Read More »
Tada! WE’VE DONE IT. What are we talking about? A solution that will make life easier and allow you to collaborate on beautiful emails with ease. So, what is it? Teamwork in real time! Now you can work on your email designs with others, at the same time, from anywhere. Finally, the same collaboration tools
edit your emails with others in real time Read More »
For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 wraps up, it’s becoming clearer and more evident that the vast pool of content outlets is
It’s Time to Decentralize Your Content Strategy Read More »
The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to
Building an AI mindset: Time to identify and develop skill sets now Read More »
What’s better recurring or one-time referral rewards? This is a common question that comes up when designing your referral program. Often there is a misconception that the more you reward someone, the more they will refer. In some cases, this is true but you need to first understand why people refer in the first place.
Recurring vs One Time Referral Rewards Read More »
A few years ago, I heard a piece of advice from a New York City restaurant inspector that has stayed with me. The nature of his job–looking for, and finding, vermin and other health violations in commercial kitchens–had turned this man off restaurants altogether. He brown-bagged all his lunches. In the rare instances where he
Facebook Keeps Telling Us It’s Too Big. Maybe It’s Time to Listen Read More »
Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back. Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop
Google stops showing zero search results for time, calculations & conversions Read More »
It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to
Time to grow up or get out Read More »
Today, I saw an ad in my Facebook feed that – I have to admit – set me off a little. I’m Italian, so you know when I say, “set me off,” I mean there may have been mild cursing involved. The ad said, “Building an audience is a waste of time. You didn’t get
Building an Audience is a Waste of Time Read More »
For some businesses, the prospect of engaging multiple contingent workers can seem daunting. People say engaging on-demand, freelance talent will help you be nimble, efficient, and agile, but how nimble can you be when you’re spending hours sorting through compliance paperwork and processes? The truth is, these aren’t new concerns. To head them off, tech-savvy
Getting Up and Running with Your New Freelancer Eats Up Time and Resources Read More »
