You know what’s one of the two best things about making money online? It’s that you can work whenever you want. If you’re a morning person, you can get up at the crack of dawn and start checking your affiliate sales. If you’re a night owl, you can burn the midnight oil and crank out […]
Video has become an indispensable part of the small business marketing toolkit. It’s Time to Create a Marketing Video When… In fact Hubspot, reports 96 percent of B2B companies use video for marketing. Small Business Trends spoke with Intralink Global’s CEO and Founder, Diane Primo, to get her take on five key reasons to create
Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial
I had someone email me recently that their lack of purpose was driving them crazy. They felt lost; trapped. Surely the solution, if you are lost, is to figure out where you want to go. Right? Isn’t it easy? When we’re in a city we don’t know, and we are lost, what do we do?
It’s time we figured out our direction in life. Here’s how to make it concrete Read More »
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the
It’s time for marketers to tap into system 1 thinking Read More »
What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess
Marketing models that have stood the test of time Read More »
Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) also do user research after launching. It isn’t recommended to only do testing after launch,
The United States has long been the natural home of the entrepreneur but recent reports suggest that Americans are less likely to start a company now than in the past four decades. So what has led to this worrying decline in home grown entrepreneurship? And does this low point offer an ideal opportunity to launch your
Google has posted on its Google Search Console data anomalies page that the remove URL tool report might not function fully for the upcoming “short time” period. Google said it is making “some improvements” to the report and thus it might not be available for a bit of time. The message, posted on January 24,
Google Search Console’s remove URL report might not work for a short period of time Read More »
Most bloggers want to know what to do, or what to buy, or how they should act even to become successful bloggers. Few get this basic secret of blogging and life that handcuffs folks left and right. Letting go precedes acquiring. Or more accurately; the #1 factor that accelerates your blogging success is your willingness
