Time

Time is Running Out! Here are 5 Key Reasons You Probably Already Need a Marketing Video – Small Business Trends

Video has become an indispensable part of the small business marketing toolkit. It’s Time to Create a Marketing Video When… In fact Hubspot, reports 96 percent of B2B companies use video for marketing. Small Business Trends spoke with Intralink Global’s CEO and Founder, Diane Primo, to get her take on five key reasons to create

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Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial

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It’s time we figured out our direction in life. Here’s how to make it concrete

I had someone email me recently that their lack of purpose was driving them crazy. They felt lost; trapped. Surely the solution, if you are lost, is to figure out where you want to go. Right? Isn’t it easy? When we’re in a city we don’t know, and we are lost, what do we do?

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It’s time for marketers to tap into system 1 thinking

Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the

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Marketing models that have stood the test of time

What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess

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When is the best time to do user research?

Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) also do user research after launching. It isn’t recommended to only do testing after launch,

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U.S Entrepreneurship is at a 40 Year Low. Here’s Why Now Is the Perfect Time to Launch Your Start-Up

The United States has long been the natural home of the entrepreneur but recent reports suggest that Americans are less likely to start a company now than in the past four decades. So what has led to this worrying decline in home grown entrepreneurship? And does this low point offer an ideal opportunity to launch your

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Google Search Console’s remove URL report might not work for a short period of time

Google has posted on its Google Search Console data anomalies page that the remove URL tool report might not function fully for the upcoming “short time” period. Google said it is making “some improvements” to the report and thus it might not be available for a bit of time. The message, posted on January 24,

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