November 27th, 2017 When digital marketers fall in love with a specific tactic, especially a new one, they begin overlooking traditional metrics. They get caught up in the latest and greatest thing. As fault lines appear in programmatic marketing, for example, people suddenly shy away from the term “programmatic.” They begin to favor other buzzwords […]
It’s Time to Embrace Performance Marketing, Not Programmatic Read More »
Facebook (NASDAQ:FB) Messenger, the popular instant messaging service launched by the social networking giant in 2011, is increasingly seeing more people turning to it to connect with the brands they care about. According to a study commissioned by Facebook, over 330 million people connected with a small business on Messenger for the first time in
330 Million Used Messenger to Contact a Small Business for the First Time This Year Read More »
Usefulness Content Freshness “Fast Focus: A Quick-Start Guide To Mastering Your Attention, Ignoring Distractions, And Getting More Done In Less Time!” is a guide to hacking focus. Instead of relying on willpower, an overpriced guru, or yet another book, “Fast Focus” helps readers identify and eliminate
With Fast Focus, You Won’t Have Time for Procrastination Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Flights gets a redesign in time for the holiday season Read More »
Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning.
6 Tips For Sending Your Email Newsletter At The Right Time Read More »
This morning I came across someone who commented on one of my posts through a social network. The person noted the post was OK but lacked substance. Not enough tips. Not enough value. Said reader observed how one section of the post lacked any real meat, being void of practical tips to drill home the
1 Time Focused Tip for Handling Blogging Criticism Read More »
“I have too much time on my hands,” said no marketer ever. With more tasks than ever before being squeezed into our days, just keeping up with them all can be one of the biggest challenges of our job. The good news is that there are steps you can take to get your time back
You may be starting to think about what to get your employees as a nice holiday gift. Cash? Gift cards? What Your Employees Want for the Holidays According to a just released survey from Randstad US, the one thing employees loved most about the holidays was having some time off from work. In the survey,
All Your Employees Want for the Holidays is a Little Time Off Read More »
Marketing automation helps you save a lot of time when it comes to being in touch with your clients. The right software can allow you to create workflows and templates to get important and engaging information out quickly. Additionally, you can keep track of your various campaigns and check the analytics after. This way, you
When’s the Best Time to Schedule Your Posts and Campaigns? Read More »
As a company leader, think about how you spend your day. How much time do you spend on tasks that aren’t technically your responsibility? How long are you at your desk each day? How much time do you actually have to lead and engage your team? Your time likely is not as effectively spent as
You’re Only Leading 75 Percent of the Time. Here’s How You Reach 100 Percent Read More »
