When people arrive at your blog, what is the first thing they notice about it? Are they attracted to the well-crafted design? Do the navigational options make it easy for them to find what they need? Does the blog have plenty of content that the reader appreciates? All of these questions can impact how people […]
Four Tips to Quickly Minimize Your Blog’s Load Time Read More »
Have you noticed that your referral traffic from Twitter has been slipping of late? You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%). Of course, Twitter’s never been a great
As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics? Read More »
When MailChimp cofounder Dan Kurzius first visited Krog St. Market in 2014, he was surprised by how many shoppers were riding their bikes to the food-and-retail hall. And with MailChimp’s move to a similar structure—Ponce City Market—on the horizon, he was feeling a little bit inspired, too. “The popularity of bikes on the Krog St.
That Time We Made a Bike Share App for Our Coworkers Read More »
There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time. With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in a subscriber’s inbox. But wait
Sending the Right Email at the Right Time with AWeber Read More »
4 Tips To Send Your Email Newsletter At The Perfect Time One of the worst things you can do is send an e-newsletter at the wrong time. If you do not pick a good time to fire off an email it will run the risk of being deleted rather quickly, because the other emails sent at
How I found out the perfect time to send an email newsletter Read More »
In terms of Internet marketing, high quality content may be the closest thing to a “silver bullet” that most organizations have. Not only is it the perfect way to gain visibility and climb to the top of search results on engines like Google, but it also establishes a very real connection with your target audience
Why Now Is The Time To Double Down On Content Marketing Read More »
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the saying, “garbage in is garbage out”? Content for the sake
Don’t Waste Time Writing Company Blogs Until You Do These 6 Things Read More »
Every brand wants to find new outlets to sell their products or services. Channel marketing allows businesses big and small to increase their sales potential by finding new partners (or channels) willing to join forces with them to achieve better sales and profits. Today, B2B buyers are increasingly gathering the information they need online. This
Before you read on, let’s be clear: This article is not another Tim Ferriss wanna-be regurgitation about time management or some cheese cliche about the “early bird catches the worm.” I’m not talking about filling your calendar to the brim to make yourself look busier than what you really are, but from a leadership perspective,
It’s Time to End the ‘9 to 5’ Mindset if You Want to Get Ahead Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode In this pre-Content Marketing World episode, Robert muses on time and the waypoints we
