MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further by giving all full-time employees 16 volunteer hours to […]
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last
Technology (Marketing + Operations) = Time to reorganize the marketing department? Read More »
SEO is a constantly shifting landscape; a few years ago it was all about keywords density but video formatting was hardly on anyone’s radar. Now your visuals need to be on point and everything optimized for mobile, but keywords are out and spending your SEO budget on the wrong things can crash your rankings. Simply
Scaled To Outcomes: When Is It Time To Change SEO Spending? Read More »
SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as
How to win the SEO game when you don’t have time to play it Read More »
Singers Eddy Kim, Suran, Heize, and Crush are next in line to sing Seo Taiji‘s hit songs! On August 3, Seo Taiji Company stated, “In order to celebrate Seo Taiji’s 25th anniversary this year, more talented junior artists such as Eddy Kim, Suran, Heize, and Crush will be participating in the ongoing ‘Time: Traveler’ project.
Every successful company reaches a point when it needs to grow beyond the team that helped get it there. When this time comes, ensuring your best players are happy and fulfilled while also up-leveling your team where necessary is crucial to success. In just three years after launching, our company has made $100 million in
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach,
How to Maximize Your Time on Social Media in 2017 Read More »
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach,
In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers. It’s easy to buy
Chart of the day: Only 25% of data is being used for real-time customer engagement According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected. It was also reported was that only 16% of UK businesses adjust their marketing communication in real-time based on customer behavior
