Time

How MailChimp Employees Volunteer Their Time

MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further by giving all full-time employees 16 volunteer hours to […]

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Technology (Marketing + Operations) = Time to reorganize the marketing department?

If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last

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How to win the SEO game when you don’t have time to play it

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as

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Eddy Kim, Suran, Heize, & Crush to participate in Seo Taiji’s ongoing ‘Time: Traveler’ remake project

Singers Eddy Kim, Suran, Heize, and Crush are next in line to sing Seo Taiji‘s hit songs! On August 3, Seo Taiji Company stated, “In order to celebrate Seo Taiji’s 25th anniversary this year, more talented junior artists such as Eddy Kim, Suran, Heize, and Crush will be participating in the ongoing ‘Time: Traveler’ project.

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Healthcare Marketers: It’s Time to Transform

In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers. It’s easy to buy

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Why real time customer engagement is key

Chart of the day: Only 25% of data is being used for real-time customer engagement According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected.  It was also reported was that only 16% of UK businesses adjust their marketing communication in real-time based on customer behavior

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