The Marketing Data Scientist Exists, Just not in Title
Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve their performance and conversion rates. These first- and third-party data sources are largely captured and categorized by algorithms augmented by artificial intelligence, natural-language […]
The Marketing Data Scientist Exists, Just not in Title Read More »