The success of your Facebook advertising campaign relies on a mix of creative and targeting. And while there’s a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook ad campaigns. These tips actually come from Facebook themselves, so they’re sure […]
6 Tips for Engaging Facebook Ad Creative | Social Media Today Read More »
If you are working, there is a good chance you are part of the up to 56 million meetings taking place today. And as the new infographic from Cincinnati Bell Inc. (CBTS) indicates, you also might be part of the 76 percent that thinks they are unnecessary meetings. This brings us to the title of
There May Be 56 Million Business Meetings in America Today (INFOGRAPHIC) Read More »
As everyone’s well aware, Facebook has been fairly blatantly copying Snapchat’s core features in an effort to stop their audience from migrating across to the ephemeral content app. But Snapchat isn’t the only social platform Facebook’s been duplicating. Aside from their Snapchat-like tools, Facebook’s also added in features which are similar to Slack, LinkedIn, Houseparty
Facebook Is Testing Out Image-Based Search for Related Products | Social Media Today Read More »
This might be the most ridiculous post I’ve ever written. But I’m okay with it. I’m okay with it because people are getting way too heated over whether or not Twitter should have 280 characters or whether Twitter should stick with 140. Here’s the thing: As much as we love Twitter, as much as we
11 Creative Ways To Use Twitter’s New 280 Character Limit | Social Media Today Read More »
Are you looking for ways to increase the reach of your Facebook Advertising campaign? Want to know how their custom audiences feature can help? The below infographic outlines five ways to increase your ad reach – here’s a brief summary: Target users who don’t open your emails Target LinkedIn connections Turn trial users into customers Target
StartupStockPhotos / Pixabay Marketing is what leads to sales in your business. The better you are at marketing and sales techniques the more money you make. The key is to have these things become second nature over time. In this article, I’m going to share some quick marketing and sales techniques you can start using
3 Quick Sales and Marketing Techniques You Can Start Using Today Read More »
On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the “love story” between marketing and sales. This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on influencer marketing, data overload, digital customer experience, and the state
When Marketing and Sales Get Aligned [Podcast] | Social Media Today Read More »
Are you an above-average marketer? Statistically speaking, you probably think so – even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we
Is Overconfidence Killing Your Marketing Effectiveness? | Social Media Today Read More »
Inbound marketing isn’t entirely new. It’s new in the virtual world – learning about a product or service from a friend on social media or via a blog is a relatively recent development. But even before we had the internet, people did hear things via word of mouth. You might have picked up the phone,
The Psychology of Trust and Inbound Marketing | Social Media Today Read More »
Do you use social media as a platform to promote your business? Could your posts make you look unprofessional and make people unfollow you? We share 8 things you should avoid posting on social media in the infographic below. I’ve summarised the key points below: Negative Posts About Customers or Clients Irrelevant Viral Content Political or
8 Things You Should Never Share on Social Media [Infographic] | Social Media Today Read More »
