Instagram has a released a new feature which rivals a Twitter feature that I love: Instagram Poll Stickers. Now you can add a question, with two answer options, to your Instagram Story image or video. Your followers simply tap on the answer they’d like to choose. In this post we’ll go over how Instagram Poll […]
6 Instagram Poll Sticker Ideas for Your Brand or Business | Social Media Today Read More »
Amid ongoing discussion about how Facebook was used to spread misinformation ahead of the 2016 U.S. Presidential Election, The Social Network continues to ramp up its efforts to improve news literacy and stop the distribution of fake (or ‘false’, as Facebook calls it) news content. In their latest measure, Facebook’s adding in a new information
Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? While LinkedIn’s audience is more specific than other platforms, with a clear professional focus, the network’s always evolving, and its ad tools now provide
Your Complete Guide to Advertising on LinkedIn [Infographic] | Social Media Today Read More »
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get
Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events. So how can you optimize your use of social to boost your tradeshows? First, you need to figure out what outcome you’re looking to achieve from those attending
To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible. This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups. But growth hacking is not just for those
15 Best Growth Hacking Techniques and Ideas [Infographic] | Social Media Today Read More »
Are you using Google Analytics to its full potential? When used correctly Google Analytics can provide you with a wealth of information – for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have
8 Google Analytics Mistakes to Avoid [Infographic] | Social Media Today Read More »
As we reported recently, Facebook has been testing a new system which would enable users to cross-post their Instagram Stories to Facebook, via Facebook’s Stories feature. The option could have significant implications, greatly expanding the exposure potential of Instagram Stories – and now, Facebook has confirmed to TechCrunch that the option is coming to all
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with. And while we were jazzed about the new features announced for HubSpot’s suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to
9 Digital Marketing Trends Coming In 2018 | Social Media Today Read More »
Halloween’s right around the corner, and advertisers will be flocking to the opportunity to win their share of the projected $9.1 billion Americans will spend on the holiday this year. And with 22% of adults looking for Halloween-related deals online, Facebook ads can be an ideal way to get the message out for respective brands. Many
Last Minute Facebook Targeting Tips So Your Brand Can Win Halloween | Social Media Today Read More »
