Want to know the biggest challenges facing small businesses? The National Federation of Independent Businesses may have at least a partial answer. The NFIB’s Index of Small Business Optimism has been an invaluable resource since 1975. They’ve done research on everything — from job openings to labor markets, from capital spending budgets and the cost of […]
Top 10 Challenges Small Business Owners Are Facing Today Read More »
Our generation is watching a ton of social media videos. Facebook and Snapchat have both surpassed 8 billion daily video views. And YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. Needless to say, your (potential) customers are one of them. That’s why we’ve teamed up with Wistia for an exclusive joint
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There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog
7 Ideas You Can Try Today Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR Read More »
According to data gathered by Siftery, a tool that tracks and suggests software used by businesses, top companies today use an average of 37 different tools or software platforms to run their day-to-day operations. Whoa! That is an amazing fact to consider, especially when compared to how few tools businesses used just a handful of
24 Must-Have Tools for Running a Growing Company Today Read More »
In this file photo from 2016, students look for opportunities to participate in the Dialogue of Civilizations program. Photo by Adam Glanzman/Northeastern University Aliza Schaffer, AMD’18, recently completed a global co-op in Seville, Spain, where she worked for the travel site Glamping Hub. As a marketing assistant, her responsibilities ranged from writing content for the
Global Co-op Fair is today. We asked students to share tips for working abroad Read More »
Point of sale — albeit a crucial factor, has been one of the most underrated areas in retail. Even seasoned digital marketers have overlooked it. Shipping, mobile commerce and retail UX are the areas they have hitherto prioritized. Many haven’t even caught wind of PoS until 2016, despite inexpensive PoS solutions being available. No doubt
5 POS Mistakes Small Retail Stores Need to Avoid Today Read More »
Marketing Podcast with Alison StrattenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books all represent
How to Cut Through the Noise and Clutter in Marketing Today Read More »
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise
All-new MarTech Today guide: Enterprise Digital Personalization Tools Read More »
Back to Podcast John Jantsch: So how do you cut through all the noise and clutter in the marketing world today? Maybe you start by unbranding. In this episode of the Duct Tape Marketing Podcast, I get to visit with Alison Stratten, the co-author of a new book called Unbranding, a book she wrote with
Transcript of How to Cut Through the Noise and Clutter in Marketing Today Read More »
