Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round […]
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While Snapchat’s latest performance report came in better than expected, the pressure on the app doesn’t look like it’ll be easing up anytime soon, with Facebook-owned Instagram working to add in new tools and features, and extend its lead in the social Stories race. This week, Instagram has confirmed that it’s testing out a new
Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Think about it. Competition for traffic, ad placement, followers and sales.
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Image courtesy of IT Security Central Throughout this series we have brought up darknet enabled insiders or professional insiders as some call them. These insiders are often armed with a series of tools that are accessible to anyone and barely require any knowledge of programming. Not that you have read about what happens on the
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Small businesses beware! Cybercriminals are impersonating Google Docs, Microsoft Outlook and other trusted services to trick you into giving up your logins. Latest Phishing Emails The latest Barracuda Threat Spotlight details how the criminals use the stolen credentials for fraud or specific spear phishing campaigns that further attack the targeted business. And they’re using the
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns. Download FREE resource – Essential Digital Marketing
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Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. Our recommendations focused on the best value tools for small and mid-size businesses, but the
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Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools to test your design on a wide variety of
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Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute your strategies, you also need
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Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through
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