Websites that use structured data have reported a boost in the click-through rate (CTR) and conversions. If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s […]
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There is no type of business that has a greater need for online collaboration tools than an agency has. An agency’s business model is based on the collaboration of its employees together with client collaborations. As an agency owner myself, I can attest to the fact that choosing the right online collaboration tools are critical
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Google has announced plans to acquire the Dublin-based startup Pointy, which offers digital solutions to help local, brick-and-mortar retailers list their products online to compete with Amazon, according to Venture Beat. The two companies did not disclose the sale price, but Yahoo Finance reported that it’s a $163 million deal. The acquisition is expected to go
LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. Invite to Follow. To help businesses grow their communities and reach new audiences, Page Admins are now able to invite first-degree Profile connections to follow their LinkedIn Page. Page admins are
We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites. Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize. While large brands and marketing firms often have roles and
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Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can
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A lot of SEO tools & internet marketing software can be quite expensive if you’re just starting out. But if you’re ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from free email marketing services all the way through to free SEO software.
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In essence, SEO (Search Engine Optimization) was developed as an extension of web accessibility following HTML 4 guidelines, to better identify the purpose and content of a document. This meant ensuring that web pages had unique page titles that adequately reflected their content, as well as keyword titles to better highlight the content of individual
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When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the tools
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Looking for an Instagram analytics tool to help you grow your account in 2020? In 2020, we expect more businesses to invest their time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data. If you want to track ROI from Instagram, you’ll need an Instagram analytics tool
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