Tools

WhatsApp’s Rolling Out New Business Tools via a Dedicated App

SEO BLOG /

As Facebook moves to capitalize on the growing popularity of messaging, Facebook-owned WhatsApp has this week announced the launch of WhatsApp business, their dedicated tool for brands. As you can see from the screenshots, the new app adds a range of business-specific tools, including: Business Profiles – Help customers with useful information such as a business […]

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Win Subscribers, Fans and Advocates with Interactive Content Tools

SEO BLOG /

You’ve seen a plethora of interactive content tools vie for your business, and it’s no secret why marketers embrace them. Use interactive content wisely and you: Solicit participation and inspire action Overcome form fatigue to collect meaningful user data Educate more effectively Appeal to mobile users Enable customers to help themselves Make your brand fun

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4 Tools for Creating Buyer Personas and How To Use Them [Infographic]

SEO BLOG /

Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you’re talking to, and what they’re looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.  I’ve written eBooks on

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7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post

Publishing, SEO BLOG /

You just poured hours into researching, editing and optimizing your latest blog post. Now what? Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less. Yikes. The problem oftentimes lies

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How to Increase YouTube Video Views Using Content Marketing Tools

Content marketing tools, increase youtube video views, Online Marketing, SEO BLOG /

Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while others fail to even take off. Such YouTubers usually lack the content

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4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

Business, SEO BLOG /

Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive

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