Tools

Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers

We’re in a time when writers carry a heavy responsibility. They produce the fuel — SEO-ready content — that marketing engines need to drive sales forward. That’s because content marketing requires a LOT of content. In fact, 72% of marketers surveyed said relevant content creation is the most effective SEO tactic. It makes sense, then, […]

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3 Simple Tools for Hiring Great Content Creators in Less Time

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall,

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Do 3rd-Party Social Media Tools Negatively Affect Reach & Engagement?

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost? These are some of the

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Consider These 10 Tips, Tools and Trends for Small Business Greatness

If you want to grow your business in 2018, you’ll need the best tips, tools and trends to get you there. There is no shortage of possible options for everything from managing your employees to improving your website. Members of the online small business community have these suggestions. Use This Template for Performance Reviews If

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25 Tools to Create Infographics for Your Small Business Website

Infographic Tools If you’re looking to publish infographics online, take a look at the following list of 25 infographic creation tools ideal for small business websites. Canva One of the best places to start is with Canva, which is free to use and enables non-designers to create attractive and informative graphics with a simple drag-and-drop

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