Gayatri Wednesday | 8th January, 2020 A good digital marketing agency understands the importance and benefits of digital marketing for an online business. It makes use of all the available tools and resources to come up with a robust digital marketing strategy that helps in achieving the business goals. With businesses moving online, marketing has […]
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Not many of us would be surprised to learn that in 2019, the majority of emails were viewed on a mobile device. Our research has found that mobile and tablet devices now account for 63% of all email open rates. Emails viewed on a mobile device can range from awesome to awful. While an email
New Design Tools to Create the Perfect Mobile Email Read More »
As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020 published Monday. To better understand the frequency and motivations
Marketers moving away from home-grown tools, hiring fresh teams for new martech Read More »
Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues (facial expressions, nuances of the voice, etc.) and
Any digital marketer knows that SEO becomes more important than ever before. With the advent of new trends (for example, voice search, mobile-first indexing, AI revolution), you need to take control of your website SEO performance from the very beginning and fix any possible issues to stay afloat today. But the big problem is that
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
How to Create Square Videos That Stand Out: 6 Useful Tools : Social Media Examiner Read More »
It’s no secret: email marketing is an extremely powerful way to reach your customer base. All it takes is knowing your audience, peppering in some personality and a bit of help from a robust email marketing toolkit arsenal. There’s no way to do practical, consistent email marketing alone. The complex task of managing your lists,
The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month; it will “go live” on January 1, 2020 when CCPA formally takes effect. Ad choices redux. Modeled on the long-standing ad choices icon and
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools Read More »
We’ve all got our own favorite productivity tools, tips, and tricks that help us organize our task lists, assign projects, and manage deliverables. Today, there are more project management and productivity apps and software programs geared toward business owners than ever. Here, 10 entrepreneurs share the productivity tools they use to stay on top of
10 Productivity Tools That Entrepreneurs Can’t Live Without Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
23 Valuable Tools and Apps for Marketers : Social Media Examiner Read More »
