If you spend money and resources to create video content, then you want people to find it. Just like improving your web copy for Google SEO, you should be optimizing your videos for YouTube’s SEO. Here are a few tools to help your videos rank higher on a video search engine like YouTube. SEARCH FILTERS […]
It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools. To celebrate “undercover” tools in the marketing industry, I picked six tools I use which I
6 lesser known tools to power your content marketing Read More »
Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. We’ve set out
41 Must Have Digital Marketing Tools to Help You Grow Read More »
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise
All-new MarTech Today guide: Enterprise Digital Personalization Tools Read More »
Operations automation system Accelo just raised $9 million to improve and build on its suite of tools for project driven small businesses. Level Equity led the Series A round of funding, with contributions from Fathom Capital and existing investor Blackbird Ventures. Accelo Funding Round Paying for Enhancements, Automation Accelo already offers a suite of tools providing
Accelo Raises $9 Million to Build Tools for Project Driven Businesses Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in general, PR is evolving, becoming increasingly digitalized and sophisticated. Today, a myriad of advanced PR
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
Imagine you are an infographic maker god who can take 1,000 words and help people digest that information in only a few seconds. An infographic, put simply, is a creative way to take a “thousand words” and depict them using a picture. These days, readers are looking for quick access to brief information. Website visitors
20 Cool Infographic Creator Tools That Will Turn You Into A Designer Read More »
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API
