Tools

Free Resources, Tools & Apps Every Content Marketer Needs

Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of

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Top 5 Instagram Analytics Tools for 2017

Contrary to popular notion, Instagram is not all about celebrities, food, fashion, dogs and cats, or homes and gardens. It’s also a great way for brands and businesses to engage with their target market and close sales. However, many marketers and business owners are still trying to get a clear picture about their accounts. Luckily,

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7 Awesome SEO Agency Tools For Lead Generation and Project Management

SEO is so diverse and we as developers of SEO tools designed for digital agencies know how it is difficult to run different SEO projects, analyze lots of client’s websites, manage SEO tasks, keep tabs on customer satisfaction and constantly find new SEO leads. It’s hard work that demands second guessing your every move. Being

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3 Ways Automation Tools Are Increasing Marketing Productivity

3 Ways Automation Tools Are Increasing Marketing Productivity Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably not getting the same results as those using automation software. If your

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Customer data platform Segment adds Looker Source to define audiences from multiple tools

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual marketing automation platform. Originally, Segment’s purpose in life was to act as a kind of data switchboard. Businesses can pipe data in and out of their various marketing

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Twitter subscription ads, Adobe Target update & Segment tools

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Facebook Announces New Messenger Tools, Bot Options in Messenger Platform 2.1

It’s hard to say whether Facebook’s Messenger bots will ever make the platform the all-in-one tool of Facebook’s dreams. But they’re certainly not giving up on it, and the potential still looms large. Their latest bot development is the release of Messenger Platform 2.1, which includes a range of new tools designed to help enhance

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