My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone rings and rings, getting routed around to different departments’ extensions. […]
Steve Jobs once said “Real artists ship.” If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease. Though 56% of marketers have a bunch of content
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Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers create a lifecycle of emails to go out at an automated schedule
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Coordinating any team can be a challenge. You have a collection of distinct individuals with different personalities, priorities, and timetables. You also have a responsibility to deliver your team’s work on time, and to the highest possible standard. That’s not just going to happen by chance. To do this well, you need tools that’ll help you
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Instagram’s rolling out some new moderation tools which will use machine learning to detect not only offensive language and spam, but also, comments that are considered discouraging for other users. As explained by Instagram: “Many of you have told us that toxic comments discourage you from enjoying Instagram and expressing yourself freely. To help, we’ve
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The world of SEO is constantly changing, taking marketers on an unpredictable roller coaster that seems to have no end – and one major pit stop that’s taken the limelight is local SEO. Local SEO entails optimizing your business to successfully generate traffic from local search. It’s an effective way to market your business online
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I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. To boost the odds of that happening, I have to ensure that my content gets
I’m going to share with you four different content curation tools that I’m currently using. I try a bunch, but we’re not going to talk about the ones I don’t like, I’m just going to show you the ones that I’m currently using and enjoying. 1. Anders Pink First up is Anders Pink, which is
The Best Content Curation & Ideation Tools for 2017 [Video] Read More »
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what
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