Tools

Eric Ward Discusses The New Google Link Analysis Tools

Author note: This article has been updated from the original 2012 version One word:  Finally.  Three more words: Why’d you stop? Many of you have heard me say at conferences that Google could easily create a new business just by providing more backlink analysis tools.  This week’s announcement was a nice step in the right […]

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5 little-known tools for a holistic digital marketing campaign

Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Using the right resources enables you to keep the “tricks of the trade” in your back pocket and stay on top of the shifting landscape. It’s no secret the next few

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The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process

Posted by Aleyda It was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not

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