Branding is just as important for your little blog on the Internet as it is for mega corporations like Samsung and Tesla. While you probably don’t have the same kind of advertising and marketing budget to put together a Super Bowl commercial, you still want to have a strong and instantly recognizable brand. Who are […]
Amazon’s search engine algorithm is continually being refined and evolved, and no one outside of Amazon can definitively provide the exact formula for how it works. However, it is known that the keywords in sellers’ product listings significantly influence their product’s ranking. This raises a question. How can merchants optimise Amazon SEO with alternative, third-party
Google Analytics is a powerful, free web analytics tool. However, it has gaps that are better served by other tools. I’ll address those gaps and tools in this post. Gaps in Google Analytics Heatmaps. Google Analytics used to have basic heat mapping capabilities. It does report the most popular links on a page. But other
7 Gaps in Google Analytics That Require Additional Tools Read More »
Finding the right tools is key to ensuring that your agency is able to deliver the best data and service to your clients. Here's an overview of some of the top social management options. Source link
For successful growth marketing, PR, and promotions, today’s marketers need digital tools, including browser extensions and add-ons, to bring their marketing communications strategy to life. And that applies to efforts ranging from crowdfunding via platforms like Kickstarter or Indiegogo to using memes, social media, search engine and content marketing, and more to accelerate company growth.
Google My Business launched in 2014 and has become increasingly important to both merchants and consumers. Having a verified, accurate and complete GMB profile can’t be overemphasized from an SEO perspective. In addition, GMB is evolving into a platform for transactions and engagement between businesses and their customers. At a pre-announcement event yesterday in San
Google My Business adds more branding tools, introduces searchable @shortnames Read More »
Google has the final say in what pages rank at the top of search results. So it makes sense that Google tools would be best suited for measuring the success of your website optimization efforts. Google has several enterprise-level tools that require a budget, but many of its tools—including Data Studio, recently graduated from beta—are
“Website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). The more relevance the search engines determine your website has for a given search, the higher the website will rank.” Global Website Optimisation Tools Market, projects a standardized and in-depth study on
LinkedIn is rolling out some new interview prep tools, including the capacity to test out your answers to common questions via video playback. Source link
LinkedIn Adds New Interview Preparation Tools, Including Common Questions Read More »
Google has announced a range of new ad options, including advanced 3D ad display tools, along with some new options for YouTube promotions. Source link
Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube Read More »
