Tools

6 Tools You Can Use To Increase Conversions On Your WordPress Website

Online Marketing, WordPress /

Designing your WordPress site is extremely important. Your WordPress design should reflect your branding and target audience. It can make or break how you attract visitors to your website. Some of those visitors could convert into leads or customers. If you have a website, you know the importance of optimizing your conversion rates. Thankfully, there […]

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Useful tips and tools for benchmarking success in the digital landscape

Digital Marketing Benchmarking, Digital marketing strategy /

Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good enough. After all, what if your competitors are all outperforming you? What if the industry

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Looks Like Our Over-Reliance on Social Media Tools and Technology Will Continue (And That’s Not a Good Thing)

Social Media /

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. freephotocc / Pixabay On the marketing/comms side, it’s no different. Technology has completely changed the way to perform many day-to-day tasks

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Google Display & Video 360 adds more tools to streamline cross-screen TV buys

SEO BLOG /

In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital & Video 360 – the company’s programmatic buying platform. The new tools take on a three-pronged approach with the intent of giving advertisers more functionality around privacy regulations, linear TV placements and consolidated TV

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5 Tools to Simplify Your Company’s Social Media Management

Social media marketing /

5 Tools to Simplify Your Company’s Social Media Management In today’s high-tech world, it’s easy to see that social media marketing is an amazing way for business owners and managers to help them quickly build relationships with their customers. In fact, due to the popularity of online digital marketing to assist companies with their social

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