Tools

Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age

The options for getting your advertising message in front of consumers has exponentially grown since the advent of the Internet. In the 1980s, marketing channels were limited to print resources such as Yellow pages, newspaper, magazines, billboards, TV and radio for the most part. Those were certainly simpler times!  In contrast, today’s marketing landscape consists […]

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As the search landscape evolves retailers need the right tools

“Search is the DNA of the web,” says Adrien Menard, CEO of Botify, an enterprise search engine optimization (SEO) software company. He points to the sheer volume of consumers’ searches; users make approximately 80,000 queries on search engines every second, according to SEOTribunal. “Search is the first step in the buyer’s journey,” he says. “If

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2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More

SEOMoz has released the results of their second biennial SEO Industry Survey, following up on the success of the first in 2010. It offers a broad look at salaries, the paid and free tools we tend to use, what tactics we focus on, and more. Dr. Pete Meyers compiled the results and cautions readers to take them

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The 6 Best Tools for Shopify that every store should be using in 2019

Many Shopify owners have big dreams about selling their products online. They think: If I build it, they will come. But then reality hits: running a successful ecommerce store requires skill and effort. The good news is that there are tools for Shopify that can significantly simplify the process and increase your chances of success.

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