Tools

Electronic health records lack tools to improve clinical care

Early in my career as an ear, nose, and throat physician and surgeon, two different patients came to me with the same set of bizarre symptoms. Certain noises made their eyes move involuntarily, and objects they were looking at appeared to move around in patterns. After months of careful investigation, these patients led me to

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Social Media Tools: What 50+ Of The Best Marketers Use

Wonder why you need social media tools?Not because social media is easy-to-use. What’s your proof? Posts from your grandmother that regularly show up in your feed? But do you want to stick with this marketing gut check approach to social media? I hope not. Because the real business issue is:Does your social media use translate

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Three Tools to Monitor and Analyze User Engagement

The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand. Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and

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Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical

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10 Tips for Improving Your Content Marketing Strategy with Instagram and Other Tools

Instagram is one of many platforms that small businesses can use to actively communicate with customers. The platform offers many features that may be attractive to business users, for everything from marketing and sales to customer service. To help you make the most of your Instagram and overall content marketing strategy, here are some tips

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