Tools

How and why the SEO tools industry should develop technical standards

The SEO technology space could benefit tremendously from the establishment of technical standards. Implementation of Google’s own specifications is inconsistent within our tools and can lead less-experienced SEOs to believe their sites are in better shape than they are. In the same way that the W3C rallied around the definition of protocol standards in 1994

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Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Does any industry face a more complex audience journey and marketing/sales process than B2B technology? Consider the number of people who influence a sale, the length of the decision-making cycle, the competing interests of the people who purchase, implement, manage, and use the technology. It’s a lot. Whether or not they have the most difficult

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