Monday 6 April 2020, 7:00 am Central to the success of any new product is how well it addresses a customer need. That’s why it’s critical that brand stakeholders and customer-facing employees develop empathy for their customers. But brands cannot accomplish this without building genuine connections with customers — and customers can increasingly tell when […]
Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. You can then use it to track and improve performance. The information you get from social media analytics tools will help you determine which strategies work
11 of the Best Social Media Analytics Tools (Free and Paid) Read More »
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be
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SEO is the “Organic search” pertains to how visitors arrive at your website from running a search query (most notably Google, which has 90% of the search market according to Stat Counter. Whatever products or services are, appearing as close to the top of search results for your specific business has become a critical objective
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The Search Engine Marketing (SEM) Tools Market research report presents a comprehensive assessment of the market and contains qualitative and quantitative insights, historical and forecasted data, competitor and regional analysis from 2020 to 2026. This report presents a comprehensive overview, market shares, and growth opportunities of Search Engine Marketing (SEM) Tools market by product type, application, key
Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.
The Tips, Tricks, and Tools to Do It Right Read More »
Social media is a great way to reach out and interact with customers and targets. Integrating social media into your website can make your social media marketing much easier and effective for both your website and your social media channels. With the growing popularity of social media, a business website is no longer enough to
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To acquire customers, you must generate leads. To capture those leads, you must provide value to your audience and engage it with your content. This article shares five of the best tools you can use to create interactive content—quizzes, contents, giveaways, etc.—that engages your audience and generates leads. 1. Easypromos With Easypromos, you have access
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A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests — instead of tackling
Your Email Testing Playbook for 2020 (& the Tools You’ll Need) Read More »
With the COVID-19 outbreak, there are a lot of businesses that have instilled a temporary work from home policy. Perhaps your company is one of them, and you’re currently sitting on your couch or at your home office desk reading this blog post, looking for tips. While your priority is probably dealing with the consequences
Tools To Help Teams Work Remotely During the COVID-19 Outbreak Read More »
