Tools

Google Introduces 4 New Tools for Responsive Search Ads

Google is rolling out a series of updates to responsive search ads which include more languages and new reporting tools. Here is an overview of everything that was announced today. New Reporting and Feedback Tools Google is bringing the following new reporting and feedback tools to responsive search ads: Auto-generated suggestions: When creating a responsive […]

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Google’s Search Engine Optimization Tools

In our previous tutorials we’ve discussed the foundations of SEO, and you’ve learned the latest SEO techniques. This week we’ll show you some of the best SEO tools you can use to enhance your SEO rankings. Google Webmaster Tools As we mentioned previously, if you haven’t used Google’s Webmaster Tools, that’s a great place to

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5 powerful tools to improve your startup business

Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. This is due to their creators’ desire to be independent and run their own company,

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Four tools to discover and optimize for related keywords

SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important and complicated task in front of us, there’s never such a thing as too many tools. Every keyword tool below has something new

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Compare 9 paid media campaign management tools

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market

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6 Unique & Free Keyword Research Tools You Didn’t Know You Needed

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey – keywords do. You need to

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