Every digital marketer understands the importance of content for their success. The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns. Behind those unicorn brands is valuable, unique and relevant content that makes them stand out in the sea of donkeys. In fact, in any […]
Secrets of Better Content Creation Revealed: Use these 10 Tools Read More »
Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele. In today’s
7 Content Marketing Tools You Need To Be Successful Read More »
Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender’s reputation with ISPs, among other effects. But a clean subscription file requires diligence in continually removing undeliverable and problematic email addresses. In this post, I’ll describe three tools to help ensure your subscribers’ email addresses are deliverable.
3 Tools for Cleaning Email Addresses, to Improve Deliverability Read More »
What does it take to run an effective social listening program? In this post, we ask a social analyst for her tips and recommended tools. Source link
A Social Media Analyst's Key Tips and Tools for Effective Social Listening Read More »
If you use a blog to promote your business you’ve tapped into one of the most effective online marketing strategies available. Blogging lets you get in front of potential customers who may be interested in your brand that you can’t find through traditional marketing channels. Having a quality logo is just as important for your
7 Amazing Logo Design Tools To Grow Your Blog Brand Read More »
Google is adding some new tools to Google Analytics to help businesses better evaluate the full customer path to purchase. Source link
Google Adds Cross Device Measurement Tools to Google Analytics Read More »
Pinterest has added a new set of group collaboration tools for group boards, expanding the apps potential. Source link
Pinterest Adds New Group Collaboration Tools to Boost Engagement Read More »
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a regular publishing schedule to ensure that your business gets the desired organic visibility among your target audience. With limited budget and time to
10 Marketing Experts Share Tips and Tools for More Effective Content Curation Read More »
Snapchat's looking to showcase its user-created Lens tools as part of a new effort to maximize usage of its tools. Source link
Snap Launches 'Lens Explorer' to Showcase Community Created AR Tools Read More »
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B
Account-Based Marketing Tools: A Marketer’s Guide – New report from MarTech Today Read More »
