Tools

Instagram Adds New Business Tools, Including Improved Inbox Management Options

Instagram’s rolling out a much-needed update to their messaging platform, which will help businesses make better use of the app. Up till now, messages between users and businesses have been treated the same as messages between people – if you send a message to a business that doesn’t follow you, the business won’t get an […]

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10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign

Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge. In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora

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These Top Email Marketing Tools Can Boost Your Social Media ROI

These Top Email Marketing Tools Can Boost Your Social Media ROI Email marketing is the big brother of social media. It was the first digital means to directly market to customers. Today, these two channels can work in tandem to significantly increase engagement. Using the right tools is the secret to driving conversions that lead

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Facebook Adds New Translation Tools to Messenger, Updates Bot Response Capabilities

The announcements are coming hard and fast out of Facebook’s annual F8 developer conference. In addition to new AR ad tools for Messenger, Messenger chief David Marcus has also announced a new feature called ‘M Translations’, which will enable users to automatically translate messages sent to them in their non-native language, expanding opportunities for international

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Facebook Adds Analytics Tools to Increase Conversions for Business

Facebook has launched new tools in their analytics suite to help businesses using their platform to better convert visitors into customers or subscribers. At F8, Facebook’s developer conference, the company announced Journeys from Facebook Analytics that anonymously aggregates data from visitors to inform businesses on patterns that lead (or don’t lead) to sales and conversions. “For example,

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