Transformation

Q&A with SAP on digital transformation and search

We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform […]

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Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to

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The week in digital transformation: Volkwagen joins the sharing economy & Coca-Cola transcends reality

Welcome to The Week in Digital Transformation, a regular round-up where we look back on the most interesting ideas, announcements and developments in the realm of digital transformation over the past week. This week’s instalment is packed with big names, as Coca-Cola, Volkswagen and Manchester United are all doubling down on digital transformation in different

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The week in digital transformation: voice-enabled government, digital NHS & IT managers under pressure

Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, ideas and research from the past week to shed light on the mysterious process of “digital transformation”. This week, the UK government is getting on board with voice in a bid to make government accessible in new ways, and one of

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The week in digital transformation: Top 10 trends, public sector transformation & the DevOps trinity

This week we’ve got a bevvy of interesting case studies from the public sector, including an East London borough using chatbots to report environmental incidents; the top 10 digital transformation trends for 2019, according to Forbes; and a look at why practices from DevOps can aid in digital transformation. Forbes’ top 10 digital transformation trends for

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The week in digital transformation: Argos on Google Home & the ROI of transformation

Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, research, and developments from the front line of the digital revolution. This week has seen Argos win the title of the first UK retailer to adopt voice commerce, plus the publication of two illuminating sets of research on digital transformation, by

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Who should be responsible for driving Digital Transformation ?

Responsibility for driving digital transformation and the common barriers to meeting digital priorities It’s a common misconception that digital transformation is solely the integration or upgrading of technology in organizations, and therefore that its the responsibility of the Chief Technology Officer to drive the digital agenda. According to Dr Dave Chaffey, the digital transformation process should

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Influence digital transformation in your organisation

An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Digital Transformation is not just a buzz-word. It’s an important (if not absolutely essential) transformation process that every business needs in order to stay competitive in a digital economy. The digital transformation process is a necessity for every

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5 Standard Operating Procedure Strategies to Survive the Digital Transformation

Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary goal of driving everyone bat guano crazy with detail-oriented documentation. Actually, the entire point of

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Are C-Level Leaders Taking The Right Approach To IT Transformation?

jeferrb / Pixabay As technology increases in pervasiveness, many in business are looking to transform their information technology (IT) departments for competitiveness. The availability benefits of cloud have made it possible for organizations to keep their virtual doors open for business at all times, but this has also shifted expectations. Now, customers demand constant access

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