On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include: […]
American music icon and Nobel prize laureate Bob Dylan, famously sang, “The times they are a-changin’.” That may have been the case in the past, but we’re no longer living in a world of change. We’re in a period of outright transformation. It’s essential to understand and embrace that reality in order to move yourself
Transformation You Can Dance To Read More »
Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning their digital journeys. In fact, 85% of companies are expected
Making a Commitment to Digital Transformation Takes More Than You Think Read More »
The 2018 Marketing Technology (Martech) Landscape Supergraphic was released last month. And just like last year, we caught up with Anand Thaker, who led the data research for this year’s landscape through his company, IntelliPhi. Anand shares with us some of his takeaways from this year’s landscape, including certain categories which went away, and why
Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances. Frequently asked questions in this area are: How can we modernize existing applications? What are the key
Solve digital transformation challenges using Oracle Cloud Read More »
As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and
The Role of Automation in Digital Transformation Read More »
Next week at CRM Evolution, the annual event put on by the editors of CRM magazine that invites many of the leading thought leaders to present on important topics and trends shaping the industry, digital transformation will be a very hot topic. And as a co-chair for the conference, I was extremely happy when Ginger
Digital Transformation Hype Shouldn’t Make You Feel Late to the Party Read More »
My practice allows me to have several in-depth and candid conversations with leaders of various organizations spread over several industries. And while their operations, customers and demographics of skilled workforce may differ, there are two similar challenges they all face – Diversity and Inclusion (D&I) and Digital Transformation (DT). While they’ll agree that they’ve taken
4 Reasons Why Diversity & Inclusion and Digital Transformation Matter Read More »
B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand not only the definition of terms like IoT and blockchain. We need to understand how they may impact businesses in the near future.
B2B Digital Transformation – A Primer for 2018 Read More »
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best. To demystify what transformation really means for global organisations, the latest Eloqua User Forum heard from Oracle Marketing Cloud experts and leading brand
Going back to basics to achieve true transformation Read More »
