coffeebeanworks / Pixabay According to a 2017 survey by PwC, 69 percent of retailers pointed to emerging digital technologies as an area in which they planned to increase investment. Additionally, around one third of retailers planned to implement AI-enabled technology for customer service, as noted by eMarketer. While it’s encouraging to see retailers excited to […]
How to Prepare for Retail’s Digital Transformation Read More »
In one of the Sherlock Holmes stories, Dr. Watson remarks about a client and how attractive she is. “Is she?” says the detective. “I didn’t notice.” In response to his partner’s quip that he really is a human automaton – lacking of emotion – Holmes replies that he is taking emotion out the equation, since
Choosing the Digital Transformation Strategy that is Best for Your Company Read More »
Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for this episode of The Social Business Engine podcast. On this episode, Marcell delivers fascinating insights into digital transformation strategies, particularly in the strategic role of procurement in a business. My conversation with Dr. Marcell Vollmer will open your eyes, as it
Why Procurement is a Front Runner to Digital Transformation [Podcast] Read More »
geralt / Pixabay The new imperative for enterprise organizations is to deliver on new customer experiences and business models before their competitors – be the disruptor rather than the disrupted. But this requires being able to see transformational possibilities before they become obvious, and to act on information proactively and predictively. For enterprise organizations seeking
17 Statistics Showcasing the Role of Data in Digital Transformation Read More »
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively. A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in
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There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At
Resistance to Reason: Why digital transformation is thwarted Read More »
There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At
Resistance to Reason: The reason why digital transformation is often thwarted Read More »
Stories of innovation usually follow a simple, but common narrative. Someone gets an idea, figures out how to make it work and changes the world. Yet that is rarely how it actually happens. Far more often, someone comes up with a great idea and it never gets off the ground because no one is willing
Every Meaningful Innovation Needs a Transformation In Behaviors to Create Real Value Read More »
What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and use of data to target audiences more precisely with personalized messages. Since creating awareness and achieving conversion still commonly
How to structure an effective digital transformation plan Read More »
About the Report Methodology What you’ll learn You’ll discover: How we can help you Table of contents The B2B Digital Transformation: Leading brands share their insights report aims to explore the challenges B2B companies are facing as they drive forward digital transformation in their own organisations and highlights a number of different approaches these companies are taking.
B2B Digital Transformation | Econsultancy Read More »
