Transformation

Mobile marketing transformation is still a pressing issue – Econsultancy

Mobile /

To those of us in the marketing and digital industries, optimising for mobile may seem like a given. But according to Rob Thurner, Lead Facilitator with the Google Digital Academy and Founder and CEO of mobile agency Burn the Sky, businesses still aren’t doing enough to meet consumer expectations for timely and relevant mobile experiences. […]

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We Are Definitely Under a Digital Transformation at Chipotle, Says CEO

BrandBuildingPro, Brian Niccol, CEOTrends, chipotle, DigitalMarketingNews, DigitalTransformationTrends, EcommerceTrends, FutureRetailNews, RetailMarketingPro, SocialMediaNews /

We are definitely under a digital transformation at Chipotle, says Chipotle CEO Brian Niccol. Chipotle is in the midst of a digital and innovation revolution that is starting to see results. “Our digital business is up dramatically and the good news it’s also incremental so the total business is up,” said Niccol. “You have to

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6 Digital Transformation Trends for 2019

Digital Marketing, Online Customer Experience /

Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when

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Five key digital transformation questions – Econsultancy

digital transformation /

‘Digital transformation’ has become a popular term for all sorts of different digitally-oriented projects and is at risk of becoming an ill-defined buzzword. But while digital transformation can seem like just another trend, marketers have been telling us for many years that digital transformation is a useful way to reorient the organisation around the customer

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How long does digital transformation take? – Econsultancy

digital transformation /

Some readers may think this is a borderline facetious question – transforming a company (technology, process, culture and skills inclusive) isn’t a case of gas mark 5 for 18-20 minutes. Indeed, writing on the Econsultancy blog, Karl Havard says that if you “believe there is a destination to reach, don’t put a timescale on it.

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Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Getting started with a large-scale digital transformation – Econsultancy

digital transformation /

Much has been written about what digital transformation is and its goals, but relatively little covers what needs to be in place for an initiative to get traction in a large organisation. To find out more about how large-scale digital transformation works, Econsultancy recently held a ‘fireside chat’ on the topic in association with Oracle

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New report: B2B digital transformation is more focused on customers than on efficiency

A-From MTT, Channel: Martech: Management /

A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a

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Here’s why a disciplined story is so vital to digital transformation success

Channel: Content Marketing, Content marketing, Content Marketing Column /

You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and shifting the processes and culture of the organization, it’s time to make that sleek new high-performance machine move as the salesperson promised. So, you’ve got to fuel it,

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Tinyclues Leads AI-first Transformation of Retail Marketing at NRF 2019

SEO BLOG /

NEW YORK & LONDON & PARIS–(BUSINESS WIRE)–Jan 11, 2019–Tinyclues, the leading campaign intelligence solution, announced today it will exhibit at NRF 2019, “Retail’s Big Show” running January 13th–15th in New York City. The Tinyclues booth (#643), featured on the NRF “Future Tech” tour, will showcase its AI-first marketing solution to leading retailers and demonstrate how

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