No matter what digital platform you use to promote your business, continually coming up with fresh content ideas to capture your audience’s attention can be a real challenge. Popular content comes and goes before you’ve even hit “publish” on your latest post, so how do you plan effectively for your next big marketing campaign? If […]
11 Retail Content Marketing Trends To Inspire Your Next Campaign Read More »
Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace with the emergence of newer and sophisticated means of keeping in touch with leads and customers. Over time, email has proven to be a relevant tool in communication, marketing, and
Is email marketing still effective? Of course! 99% of users check their email every day, or even several times a day. Despite what you may think, people keep reading emails and are ready to interact with interesting content being shared with them. Sure, there is a widespread belief that social media and chatbots have pushed
Email Marketing in 2022: Trends and Useful Tools Read More »
With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out
Facebook Shares New Insights into Gaming Trends and Marketing Opportunities Read More »
Are you looking for ways to improve your social media strategy in 2021? Want to learn more about how video marketing could set you aside from the competition? The team from Oberlo share their video marketing trends for 2021 in this infographic. Here’s a quick summary: Video Usage in 2021 The Live-Stream Boom on Mobiles Short-Form
10 Video Marketing Trends to Guide Your Online Strategy in 2021 [Infographic] Read More »
30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical
Google search trends: People are in search for connection during the lockdown Read More »
Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a
10 Instagram Photo Editing Trends Every Marketer Should Know Read More »
30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats Read More »
Trends are always changing, and it does not matter in which niche or industry you belong to. If you are not keeping up with the trends — you’re going to lag behind. Trends are the most critical issue you can keep track of across every industry out there — including eCommerce. As we have stepped
Top eCommerce Trends for 2020 | 7 Insights You Need To Look Out For Read More »
Creating B2B marketing content during a crisis is a challenge, and that challenge increases 100-fold when the world is suffering through a pandemic. Far from giving up, however, some B2B marketers are finding creative new ways to spread brand awareness. Others are looking to pivot their marketing strategies to adapt to the current situation. One
How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19 Read More »
