Trends

5 E-commerce Trends You Can’t Ignore in 2020

Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out

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9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for

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Hotspots: December 2019’s top trends observations

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. December 27th, 2019December 27th, 2019 Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From an app designed to

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The Influencer Marketing Trends That Are Coming In 2020

Athlete Blogger making a video Getty Influencer marketing is here to stay.  The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. It shows no signs of slowing down in 2020. According to the eMarketer’s 2019 Influencer Marketing Report, “Hootsuite surveyed their clients in 2018,

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