Trends

9 Podcast Trends You Can’t Ignore in 2020

Podcasts have been around for quite a while, but it’s only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium. Podcasts are so popular because it’s an […]

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2020 B2C Content Marketing Benchmarks, Budgets, and Trends report

2020 B2C Content Marketing Benchmarks, Budgets, and Trends report

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from MarketingProfs and Content Marketing Institute. Fully 75% of B2C marketers characterize their organization as successful (extremely, very, or moderately) with content marketing, and 73% say they are much or

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Marketing Strategy - Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020 : MarketingProfs Article

Marketing Strategy – Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020 : MarketingProfs Article

Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture of “I want it now.” Between April 2014 to April 2018, the industry underwent 890% growth, surging over 200% annually, on average. That growth has translated to big money: Subscription sales skyrocketed 4,461% from 2011 to

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Emails Design Trends for 2020: The Future Is Here [Infographic] : MarketingProfs Article

Emails Design Trends for 2020: The Future Is Here [Infographic] : MarketingProfs Article

To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. An infographic by email software and service provider Email Monks outlines what it considers the top 9 design trends for the coming year, including

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Facebook Ad Trends: What Marketers Need to Know : Social Media Examiner

Facebook Ad Trends: What Marketers Need to Know : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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