Podcasts have been around for quite a while, but it’s only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium. Podcasts are so popular because it’s an […]
9 Podcast Trends You Can’t Ignore in 2020 Read More »
Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from MarketingProfs and Content Marketing Institute. Fully 75% of B2C marketers characterize their organization as successful (extremely, very, or moderately) with content marketing, and 73% say they are much or
2020 B2C Content Marketing Benchmarks, Budgets, and Trends report Read More »
As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect
Top eight SEO trends for 2020 Read More »
Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘Social Media Trends 2020‘ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming
Hootsuite social trends report for 2020 Read More »
Most B2B marketers expect their firms’ 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog. The report was based on data from a survey of 110 marketers who work for firms in a wide range of different B2B verticals. Some 56% of respondents say they
B2B Marketers’ 2020 Plans: Spend, Objective, Strategy Trends Read More »
Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture of “I want it now.” Between April 2014 to April 2018, the industry underwent 890% growth, surging over 200% annually, on average. That growth has translated to big money: Subscription sales skyrocketed 4,461% from 2011 to
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To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. An infographic by email software and service provider Email Monks outlines what it considers the top 9 design trends for the coming year, including
Emails Design Trends for 2020: The Future Is Here [Infographic] : MarketingProfs Article Read More »
Mikolaj is an Innovation Analyst at Mintel, and is responsible for analysing new product launches, tying these back to consumer insights, and identifying emerging product trends. December 23rd, 2019December 23rd, 2019 The breakfast cereal space has been quick to respond to the growing interest in health and wellbeing, including an increased focus on providing ‘positive
3 breakfast trends to look for in 2020 Read More »
We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics, the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these
Top Instagram Trends for Your Social Strategy in 2020 Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
Facebook Ad Trends: What Marketers Need to Know : Social Media Examiner Read More »
