Trends

Trends, Technology, and the Impact of Data in Media and Entertainment

Trends, Technology and the Impact of Data in Media and Entertainment, produced in association with Adobe, explores the state of the sector’s digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior. The report is based on a survey of 285 executives in media and entertainment. It examines digital […]

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9 Digital Marketing Trends Coming In 2018 | Social Media Today

I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with. And while we were jazzed about the new features announced for HubSpot’s suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to

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Halloween Social Media Campaigns: 4 Trends to Inspire Giveaway Ideas

It’s time to get creative with Halloween social media campaigns. Halloween is crazy big business in the U.S. In 2016, total Halloween spending was $8.4 billion, according to the National Retail Federation. And since 171 million people will celebrate Halloween this year, there’s plenty of opportunity for businesses to get in on the action –

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Millennials’ Shopping Habits: Preferences, Behaviors, Trends

Oh, Millennials. That unique group that seems constantly to be on marketers’ minds. What are they up to these days? They are shopping and engaging, but in ways different from previously generations, according to an infographic by MergeIn. Some 39% of Millennials post reviews of products or brands, and this generation is more likely to

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B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends

To summarize our new content marketing research report in four words: Content marketing is maturing. Almost two-thirds (63%) of North American B2B marketers—and 78% of top performers among them—say they’re much more or somewhat more successful with their content marketing now than they were a year ago, according to our just-released B2B content marketing research

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How To Use 2018 B2B Content Marketing Trends To Improve Results

2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research

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