As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind! Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes […]
Embrace These 2017 Internet Marketing Trends And Reach More Customers Read More »
Influencer marketing has made a huge impact on a lot of B2C businesses. But B2B businesses shouldn’t feel left out. The strategy has a lot of applications for businesses that offer products or services to other businesses as well, though it might look a bit different. Lee Odden is the CEO of TopRank Marketing, a
If you haven’t heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site. More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool,
The Hottest Visual Content Marketing Trends in 2017 [Infographic] Read More »
Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today’s infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place. Among the stats highlighted in the infographic are the following:
Blog design sure has come a long way since I started doing them 6-7 years ago. Back then the designs were very … bloggy. The most recently written post was given all the prime real estate on the home page, with the next most recent posts appearing beneath it. Sidebars were crammed full of stuff
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google iOS app trends, difficult clients & content SEO Read More »
StockSnap / Pixabay While CMOs answer the demands of today, they must also anticipate and prepare for future trends. To give you a peek into the future, The Economist Intelligence Unit (EIU) released a report, The Path to 2020. The report provides a glimpse of what top marketing trends to expect in 2020. The EIU
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Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations. Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out
5 Key Social Media Takeaways from the 2017 Internet Trends Report Read More »
As long as people have carried mobile phones, marketers have seen the potential for a new way to contact an engaged and responsive audience. So far, however, SMS hasn’t picked up like other forms of communication have, especially in the US. But the channel is on an upward trajectory, and today’s infographic, by Semaphore, explains
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Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion. For 2017, here are the top 5 trends in SEO that
5 SEO Trends Digital Marketers Should Not Ignore in 2017 Read More »
